Greens Best

Greens Best had been in market when they came to us. They had a real product — a greens and adaptogens blend with solid reviews and repeat purchase behavior — but revenue had plateaued for the better part of a year. The team had tried paid ads, hired a freelance Amazon consultant, and tested a few influencer partnerships, but nothing moved the needle in a meaningful or lasting way.

The core problem was brand equity. Greens Best looked and sounded like every other supplement brand in its price tier: clinical photography, aggressive benefit claims, packaging that could have belonged to any of a hundred competitors. In a category where trust is everything and differentiation is nearly impossible on ingredients alone, the brand had given consumers no reason to choose it over established names with more reviews and more ad spend.

The Amazon situation was particularly acute. Listings had been built without a coherent keyword strategy, A+ content was outdated and had never been A/B tested, and the brand was leaving significant organic ranking potential on the table. Meanwhile, TikTok Shop had emerged as a powerful acquisition channel for supplement brands — a channel Greens Best had not touched at all.

We began with a complete brand audit before touching any live channels. The audit identified a latent positioning opportunity the brand had underplayed: the formulation was genuinely high-potency compared to mainstream competitors, with clinical-dose adaptogens that most brands underdose for cost reasons. We rebuilt the brand around this — new visual identity, reformulated packaging hierarchy, and a brand voice centered on the concept of 'performance-grade greens' for athletes and high-performers rather than the generic wellness crowd.

Amazon was the first channel we rebuilt. We rewrote all listings with a tiered keyword architecture covering head, torso, and long-tail terms, rebuilt A+ content with benefit-first storytelling, and restructured the sponsored ads campaign to focus budget on the highest-converting ASINs. Within 60 days, organic ranking on the primary greens powder keyword had moved dramatically.

TikTok Shop was the growth unlock. We recruited fitness and nutrition creators with engaged audiences, seeded product, and trained them on content formats that convert in-feed — specifically, before/after energy narratives and ingredient breakdown content. We built out the TikTok Shop storefront with bundled SKUs to increase AOV, and added a performance affiliate structure tied to actual GMV.

Revenue grew 3.4x over eight months. Amazon accounted for roughly half the new volume, driven by improved organic ranking and a more efficient paid structure. TikTok Shop became the second-largest revenue channel within four months of launch, contributing a meaningful share of total monthly GMV.

Equally important was the quality of the growth: customer acquisition costs dropped year-over-year as organic and affiliate-driven channels reduced dependence on paid media. Repeat purchase rate improved after the rebrand, confirming that stronger brand identity directly improved customer retention.